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the only Co-Op Independent Dealer Program of its kind

Membership in the Pink Advantage® Dealer Program provides tools and resources to position yourself as the one-stop dealer for all of your customers building material needs. 

When you exclusively stock Owens Corning® and/or Masonite® products, you can earn valuable promotional funding to grow your business. Put the power of the Owens Corning® brand and The Pink Panther™ to work for you!

Pink Advantage Dealer Program Logo

PINK ADVANTAGE® DEALER PROGRAM (PADP) REQUIREMENTS

The Pink Advantage® Dealer Program is available to independent lumber dealers.

  • Dealers must purchase $10,000 annually across qualifying product categories including insulation, roofing and doors.
  • Once annual product purchase requirements are met, funding will be activated.

*Terms and Conditions apply.


Eligible Products

Photo of a contractor installing insulation

Insulation

Batts & Rolls
Loosefill Insulation
FOAMULAR® 
Thermafiber
Roofer standing on RhinoRoof® U20, synthetic underlayment, on roof deck next to rope.

Roofing

Shingles & Components

You must purchase roofing and roofing components to qualify for funding. 

Doors

*NEW* Masonite doors now eligible for PADP

Masonite® Interior Doors
Masonite Exterior Doors®


Tier Qualifications

The more product categories you purchase, the more you can earn! View all qualified products HERE.  

SILVER

1+ Product Category

INSULATION
1% Promo funds

DOORS Promo Funds
Interior - $0.50/unit
Exterior - $1.00/unit
MPDS Systems - $2.50/unit

ROOFING & COMPONENTS
1% Promo Funds

GOLD

2+ Product Categories

INSULATION
2% Promo funds

DOORS Promo Funds
Interior - $1.00/unit
Exterior - $2.00/unit
MPDS Systems - $5.00/unit

ROOFING & COMPONENTS
1% Promo Funds


DIAMOND

4+ Product Categories

INSULATION
3% Promo funds

DOORS Promo Funds
Interior - $1.00/unit
Exterior - $2.00/unit
MPDS Systems - $5.00/unit

ROOFING & COMPONENTS
1% Promo Funds


Program Benefits

OCCONNECT™ Resource Portal

Enjoy 24/7 access to the OCConnect™Resource Center - a one-stop resource to submit invoices, order marketing materials and merchandise and take online training. Also, get exclusive access to best-in-class educational resources via Owens Corning University

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Using Your Earned Funds

You may use your promotional funds to Pay to Card transferring fund to an existing U.S. based Visa® Mastercard® debit card OR transfer via Direct Bank Transfer (ACH) into a bank checking or savings account. *Terms and conditions apply.

You can also use your funds toward anything that will help you grow your business, including but not limited to: Advertising: Print, TV, Radio, Billboards, Promotional Items, Events, etc. 

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Owens Corning University (OCU)

Help make your business better, faster. Owens Corning University offers top content from industry leaders, with learning tracks for each part of your team.

These live and on-demand sessions are the latest addition to the leading-edge online education and training in the OCConnect Resource Center.

Learn More (Members Only)