Owens Corning

Roof the Block + Owens Corning Roofing

Designing with Dignity

Owens Corning is passionate about empowering homeowners to elevate the exterior look of their home with dignity and design. No matter the size of your home or budget, everyone deserves a roof that not only protects but is aesthetically pleasing and a true reflection of individual style.

For the residents of the Fitzgerald community, getting a new roof wasn’t a nice-to-have—it was essential for staying in their homes and neighborhood. A roof transformation for them needed to go beyond mere satisfaction; it needed to be much more. After all, when getting a new roof, you shouldn’t just like your results—you should LOVE them.

Owens Corning calls this Roof Love™.


What is Roof the Block?

Owens Corning Roofing will partner with Keith Bynum and Evan Thomas of HGTV's hit show 'Bargain Block' to donate roofing material to the “Roof the Block” project for the Fitzgerald neighborhood of Detroit. The goal of the project is to emphasize the critical need for new roofs to assist long-time residents to continue residing in their homes. It underscores the need to maintain the integrity of the roofing system to prevent water damage to the structure and contents. The “Roof the Block” project is being done in conjunction with the nonprofit organization Brilliant Detroit and the Relentless Care Foundation, the charitable branch of Community Financial Credit Union.

Owens Corning has donated material for all 14 homes in the project.

Keith and Evan from HGTV Bargain Block stand in front of a balloon arch while delivering their speech to the roof recipients.

KEITH & EVAN REVEAL THE SELECTED NEW ROOF RECIPIENTS

Residents of the Fitzgerald neighborhood gathered at Brilliant Detroit, a local non-profit, to find out if they had been chosen to receive a new roof. Originally slated to give away 10 roofs, the Roof the Block initiative raised enough money and roofing materials to complete the roofs for all 14 homeowners who applied. The homeowners were surprised and thrilled by the news. There was plenty of Roof Love™ going around.

Happy homeowners hug Evan with Bargain Block camera crews in background.

RESIDENTS PARTICIPATE IN A PERSONAL ROOF DESIGN CONSULTATION

The residents knew that Keith and Evan were already in the neighborhood renovating houses for their show, Bargain Block. They appreciated the exterior improvements being made, house by house. Upon hearing the news that they would receive a free roof through the Roof the Block initiative, each homeowner had a personal consultation with Keith and Evan to discuss shingle color options. Having a choice of colors gave them a sense of empowerment and control over their own project. The goal was to provide them with a roof they would truly love.

Two homeowners sitting at a white table with Keith and Evan looking at roof shingle sample boards and a large photo of their home during the design consultation.

Before the Transformations

Before photo - House #1 | Old, worn-out 3-tab shingles
Before photo - House #1 | Old, worn-out 3-tab shingles
Brown brick multi story home with dated, worn out 3tab brown shingles.
Before | House #1
Brown home with severely damaged roof.
Before | House #2
White home with moderately damaged old tan shingles.
Before | House #3
White single story home with ten 3tab shingles with aesthetic defects.
Before | House #4
White house with grey severely damaged roof with a hole in the roof deck by the chimney.
Before | House #5
Tan house with slumped grey roof with missing shingles and severe visual defects.
Before | House #6
Tan multistory home with date 3tab grey roof with algae.
Before | House #7
Red-brown bricked multistory home with grey 3tab shingle roof with severe granule loss.
Before | House #8
Tannish-grey brick home with old, damaged shingles and trees excessively grown over the rooftop.
Before | House #9
White home with grey 3tab shingles with moderate visual damage.
Before | House #10
White home old, worn-out grey 3tab roofing shingles.
Before | House #11
Light grey multi-story home with severely damaged brown grey roof with missing shingles.
Before | House #12
White craftsman style home with damaged, old black asphalt shingles.
Before | House #13
White and tan multistory home with severely damaged roof with extreme granule loss and worn out shingles.
Before | House #14

Find inspiration for your perfect Roof

Visit our photo gallery to see the wide variety of shingle colors available from Owens Corning Roofing. 

Visit Photo Gallery

PREFERRED CONTRACTOR

Sterling Construction

We are proud to stand beside Sterling Construction, an Owens Corning Roofing Preferred Contractor, to join forces on this important work in the Fitzgerald neighborhood.

Owens Corning Roofing Preferred Contractors are part of an exclusive network of roofing professionals who meet high standards and strict requirements for professionals.

LEARN MORE ABOUT STERLING CONSTRUCTION
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