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COLLECT HIGH-QUALITY ROOFING LEADS WITH 'BUDGET YOUR ROOF'

Consumers rely on the internet to comparison shop for everything from clothing and electronics to home improvement services. An August 2022 survey from Statista found that more than 80% of buyers compare prices online before purchasing. That figure includes your potential roofing clients. 

Today’s homeowners want information, and who better to provide it than an expert in the roofing industry? Adding an interactive widget on your website that allows homeowners to budget roof replacement costs offers valuable information to potential customers and gives them an incentive to remain on your website and engage with your company. 

Many homeowners have no idea of the cost of a roof replacement. Trying to open a close a deal with a potential client who is still reeling from sticker shock can be challenging. While the Budget Your Roof widget doesn’t replace an official estimate, it does provide homeowners with a rough idea of their project’s cost. 

Homeowner couple using the Budget Your Roof by Owens Corning widget on a laptop.l

HOW DOES THE ‘BUDGET YOUR ROOF’ WIDGET WORK?

Configure and customize a Budget Your Roof widget with the products included and details a homeowner can expect later in your official quote. Values you enter into the price settings help to create a budget range. Once saved, add the Budget Your Roof widget to your website and direct users to it.

Homeowners interested in a roof replacement or new installation can input the required details of their home and roofing project (as well as their contact information) to receive an average cost range for their type of project. Receiving this kind of input in the early stages can help them decide if they have the necessary funds. It gives them time to consider financing options and how payments will affect their monthly expenses, helping to reduce the barriers to saying "yes" so you can close the deal more easily. 

Since you receive the lead information, you can easily follow up with the homeowner to see if they have any questions and to schedule an appointment for an inspection and official estimate.

TURN LEADS INTO CONTRACTS

Your website is a powerhouse for your business, producing leads and informs homeowners well before you start your sales pitch. Adding Budget Your Roof to your website helps to identify more qualified leads to focus on during the busy roofing season. The Budget Your Roof widget gets them accustomed to the market price for roofing projects in your area, so you have a much better chance of turning leads into contracts. 

The contractor widget also collects insights for the homeowner's roof projects, so you can review and have prepared materials before showing up at their door. Then, during the consult, you can suggest upgrades to ensure they get the best roofing system for their budget. 

Homeowners looking at roof replacement costs are a higher quality lead as they may be in the last stages of their roof purchasing journey. A quick response can get you to the next step — a consultation, an official estimate, and another job for your business. 

Preview display of the Owens Corning Budget Your Roof widgeet

Get Started With Budget Your Roof

To get started with the Budget Your Roof Widget you first need to become part of the Owens Corning Roofing Contractor Network.  If you are already a member, click below to log in with your credentials and begin the widget set up process.  

Budget Your Roof
Frequently Asked Questions

Aerial view of a home with Owens Corning Storm Cloud shingles.

Power Your Roofing Business with Owens Corning

Owens Corning Roofing Contractor widgets are marketing tools for the exclusive use of our members. Widgets are added to member websites in order to educate and engage homeowners.

Owens Corning collaborates with independent roofing contractors so homeowners get reliable, local professionals. Owens Corning Roofing Contracter Network members gain rewards as well, from education and marketing support to the ability to offer extended limited warranties*. We have three member levels, each with specific benefits. If you’re not already a member, join now to start earning rewards and help build your business. 

*see actual warranty for complete details, restrictions, and limitations

TAKE IT TO THE NEXT LEVEL

Explore All Contractor Tech Resources

Widgets are a great way to optimize your website and educate your homeowners, leading to better-qualified leads. Owens Corning also offers members additional resources to grow their roofing business with Retail and Solar Tech Stacks. Learn more about these powerful technologies for your business.